About the Sport Management and Leadership program
Develop the skills and connections to lead in sports and recreation.
Whether you’re interested in managing teams, coordinating large-scale sporting events, or driving brand engagement, Viterbo's program equips you with the business expertise and industry connections for leadership roles in sports organizations, corporate partnerships, and community recreation.
Program Highlights:
- Gain real-world experience by working with the Viterbo athletics department and the La Crosse Loggers
- Faculty with direct experience in the sports industry
- Small class sizes
- Personalized mentorship and career guidance
- Networking opportunities
Available Degrees
Careers in marketing
Viterbo graduates go on to become
- Athletic director
- College athletics compliance officer
- Community recreation director
- Event and facilities manager
- Game-day operations manager
- Sports agent or athlete manager
- Sports apparel and merchandising executive
- Sports business analyst
- Sports marketing manager
- Sponsorship and partnerships coordinator
- Youth sports program director
Why study this program at Viterbo?
Hands-on learning
Gain real-world experience by working with the Viterbo athletics department and the La Crosse Loggers, a summer collegiate baseball team. Develop skills in event management, game-day operations, marketing, athletic administration, fan engagement, sponsorship, and facility operations.
Industry-connections
Faculty with direct experience in the sports industry provide valuable insights into current trends, strategies, and practices. Small class sizes foster personalized mentorship and career guidance.
Networking opportunities
Build relationships through alumni connections, networking events, and guest speakers from major sports organizations, including former Olympic Games Committee members. These opportunities provide valuable insight, internship leads, and career support.
Find Out More
4+1 program
Earn your MBA in just one additional year
Plan ahead and accelerate your future with Viterbo University’s 4+1 MBA program. Designed for Viterbo undergraduate students, the program allows you to earn your bachelor’s degree and MBA faster, saving you time and money while building valuable skills for leadership and management careers.
Ready to get started?
