Shape The Future With a BBA in Marketing
In today’s fast-changing economy, companies need innovative, ethical marketers who understand how to connect with diverse audiences. Viterbo University’s Bachelor of Business Administration in Marketing program helps you become that marketing leader by blending foundational business knowledge with hands-on training in branding, analytics, social media strategy, and more.
Our BBA in Marketing prepares you for a career in virtually any industry, whether building brands, promoting causes, or leading digital campaigns. You’ll partner with established companies, gain real-world experience through a guaranteed paid internship, and be mentored by faculty with deep industry expertise.
In our close-knit campus community in La Crosse, Wisconsin, you’ll learn in a vibrant business environment where small class sizes and personalized support help you succeed. Whether you aspire to work for a Fortune 500 company or launch your own startup, Viterbo’s bachelor’s degree in marketing will help you stand out.
As a Viterbo marketing major, you’ll graduate with:
- Professional experience on your resume
- Skills in social media, branding, analytics, and communication
- Ethical leadership training through an embedded Servant Leadership Certificate
- Confidence to pursue marketing jobs in Wisconsin and beyond
Marketing BBA
Viterbo’s BBA in marketing program prepares students to create, communicate, and deliver messages of value in a rapidly evolving business world. Viterbo marketing majors benefit from a project-based curriculum that applies marketing theory to actual regional businesses, providing real-world experience that employers seek. Classes are taught by faculty members who bring their own unique business experiences to the classroom.
Marketing Minor
Earning a marketing minor can broaden your career options and enhance your skills, making you a more versatile and competitive job candidate. It can also provide a deeper understanding of marketing principles and strategies, which can be valuable in almost every industry and career path.
Viterbo Marketing BBA Program Highlights
Viterbo’s business marketing major is designed to give you hands-on, professional experience while also developing your leadership and communication skills. You’ll explore multiple areas of marketing, from strategy and analytics to social media and branding, all in a personalized, values-centered learning environment.
BBA in Marketing program highlights include:
- Guaranteed paid internship: Work with real businesses to gain marketing experience before graduation
- Mentorship program: Connect with area marketing professionals for career guidance and networking
- Servant Leadership Certificate: Learn how to lead with ethics, purpose, and empathy as you earn this certificate
- Project-based learning: Apply what you learn in class to marketing challenges for local and regional organizations
- Experienced faculty: Learn from professors who bring deep industry knowledge and real-world insight to the classroom
What Can You Do With a BBA in Marketing Degree?
With a Bachelor of Business Administration in Marketing from Viterbo, you’ll be prepared for diverse and high-impact roles in fields like advertising, digital marketing, sales, market research, and brand strategy. You’ll graduate with a competitive edge thanks to your internship experience, project-based coursework, and leadership training.
Many of our students go on to marketing careers with corporations, nonprofit organizations, media companies, and startups. Others continue on to MBA or specialized graduate programs.
Marketing remains one of the fastest-growing business sectors in the country, offering strong employment opportunities and solid earning potential. The U.S. Bureau of Labor Statistics (BLS) projects that jobs for advertising, promotions, and marketing managers will increase by 8% per year through 2033—faster than the average for all occupations—with a median annual salary of $159,660.
With your bachelor’s in marketing from Viterbo, you can pursue careers such as:
- Advertising account executive
- Brand manager
- Digital marketing analyst
- Marketing coordinator
- Market research analyst
- Public relations specialist
- Sales representative
- Social media manager
Financial Aid for BBA in Marketing Students
At Viterbo, we’re committed to making your marketing BBA affordable. In addition to paid internships that help reduce out-of-pocket expenses, you may qualify for Dahl School of Business scholarships, including:
- The Marv & Annette Friedwald Business Scholarship
- The Jessica Simon Abnet Endowed Scholarship
- The Russell & Vera Smith Foundation Scholarship
"The faculty know my name, they know what my goals are, and they’re very helpful. They’ve helped me develop my skills and network, too. The faculty have great resources in the area to connect people with internships, which is extremely important in the business field."
—Avery Gerstenberger, Class of ’21
Examples of Business Marketing Courses
Viterbo’s business marketing degree curriculum combines liberal arts, business, and specialized marketing courses to provide a well-rounded and career-ready education. Popular courses include:
- Marketing Research: Use data to explore consumer preferences and inform strategic decisions
- Professional Selling: Develop practical sales and communication skills
- Social Media and Innovative Marketing: Explore digital marketing strategies and emerging platforms
- Web Design and Analytics: Combine creativity with data to optimize online marketing
- Integrated Marketing Communications: Coordinate messaging across advertising, public relations, and social media
- New Media Marketing: Stay ahead of the curve by learning cutting-edge tools and trends
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Related Programs at Viterbo University
Students interested in business marketing degree programs may also be interested in these BBA programs in the Dahl School of Business:
