Professor John Neumann’s marketing research class had the incredible opportunity to present the results of their client-based research project for Subway. Over the course of the semester, students explored customer perceptions of Subway, developing insights and recommendations to enhance the brand's connection with its audience. Eric Nissen, CEO of Rottinghaus Company, Inc. Subway, attended the presentations to hear the students' findings firsthand and provide invaluable feedback. His expertise and engagement brought an extra layer of authenticity and professionalism to the experience. Projects like these demonstrate the power of experiential learning, bridging the gap between theory and practice while preparing students for successful careers. The Dahl School of Business extends a huge thank you to Nissen and Subway for partnering with them, and is proud of the students for their hard work and thoughtful presentations.