Programs include business administration, health care and wellness management, marketing, management and leadership, and sports management and leadership.
Program Information
Graduates of Viterbo management and marketing programs are very well prepared for their chosen career and graduate with the knowledge and experience employers are seeking. These fully accredited programs combine a business and liberal arts education that features real world experience and extensive interaction with professionals in the industry. In addition to business concepts and theories, students will learn new perspectives and skills in dealing with people, managing projects, helping others reach their potential, problem-solving skills, servant leadership, and ethical decision-making. These programs also include guaranteed paid internships for all students and a mentorship program with local business professionals. Courses are taught by faculty who bring years of business experience to the classroom.
Guaranteed paid internships
Of Dahl School of Business graduates had jobs within 6 months of graduation last year, and 99% each of the prior 3 years
Mentorship program
Business Administration (BBA)
Viterbo’s business administration program is broad and flexible and provides students with a solid foundation in a variety of major business topics, including marketing, finance, management, ethics, and law. Students can design an academic program that concentrates on their areas of interest and prepares them for employment in today’s rapidly evolving business world.
Business Administration (Minor)
The business administration minor is designed for non-business majors. It provides the foundation business knowledge that will prepare students to work in the business world or pursue graduate business education. It complements pre-health majors very well. This minor requires a minimum of 15 credits.
Health Care Management (Minor)
Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.
Marketing (BBA)
Viterbo’s marketing program prepares students for creating, communicating, and delivering messages of value in a rapidly evolving business world. Viterbo’s marketing students benefit from a project-based curriculum that applies marketing theory in serving actual regional businesses, which provides students with real world experiences that employers seek. Classes are also taught by faculty members who bring their own unique business experiences to the classroom.
Marketing (Minor)
Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.
Sport Management and Leadership (BBA)
Viterbo’s sport management and leadership program provides students with an education that features real world amateur and professional sport experiences and interactions with professionals in the industry. In addition to business concepts and theories, students will learn new perspectives and skills in athlete, facilities, and project management, as well as problem-solving, leadership, and ethical decision-making.
Sport Leadership (Minor)
Minors at Viterbo University generally require between 15-25 credits upon completion. Transfer course and waivers and/or substitutions could modify these credit totals.
Human Resources Management (Minor)
Most successful companies regard people as their biggest asset, and the quality management of human resources as central to their business strategy. HR professionals now find themselves in more and more leadership roles, which has led to an increase in HR positions both nationally and internationally. This minor combines business and management courses with psychology classes, which give students a better understanding of the skills needed to work in a human resources department. This minor is great for students who wish to go into HR after graduation, or simply wish to strengthen their personal and business skills.
At Viterbo, Maya Roberts Blossoms as a Leader
Thanks to COVID-19, the volleyball standout Maya Roberts has another year of eligibility. And thanks to Viterbo’s 4-plus-1 program, a year from now she’ll be graduating from Viterbo again, this time with a Master of Arts in Ser...
For Andrew Sobkowiak, Viterbo Sparked Sustainability Quest
Andrew Sobkowiak '16 came to Viterbo University with an interest in environmental sustainability, but he graduated with a determination to have an impact. He now works at Prairie Moon Nursery in Winona, Minn., promoting biodive...
A Born Teacher, Antwi Aims to Take Leadership to Next Level
Enoch Opoku Antwi, now in his third year teaching leadership and management in Viterbo University’s Dahl School of Business, might be a born leader. There’s no doubt, however, that leadership was thrust upon him and that he has...
Tanner Sanness Finds Niche in Mushroom Biz
Tanner Sanness '19 jumped right into a job in his major field—marketing—after graduation, but he soon found a way to put his business education and ag background to work in a new way. He started his own business, Reconnected Fa...
Maria Norberg Always Ready for a Challenge
Viterbo graduate Maria Norberg's adventures in entrepreneurship got rolling when Todd Ondell, her onetime business instructor, offered her the chance to buy his business, Grounded Specialty Coffee. She bought the coffee shop, t...
There's No Standing Still for Colin Luz
When Colin Luz ’14 came to Viterbo University, his path seemed clear. Sport management was calling his name. Or so it seemed.
As a kid growing up in Holmen, Luz organized two-on-two and three-on-three basketball tournaments. I...
Marketing Student Sees Big Future
Early on, Avery Gerstenberger landed a paid internship with a national nonprofit headquartered in La Crosse.The internship has helped him hone his marketing skills in the field, and gave him the opportunity to take business tri...
Soccer Led Yoshi Kogiso to Viterbo University
Soccer has always been an important part of Yoshi Kogiso’s life. In fact, it’s the reason he chose to attend college in the U.S.
“Having the opportunity to play collegiate soccer was huge for me,” said Kogiso, a native of Cuer...
Viterbo's Carson Skemp is Ready to Play
Carson Skemp has roots in La Crosse, but came to Viterbo University from Italy.
Skemp, who just graduated with a double major in sport management and leadership and Spanish, was born in the U.S. His mother is Italian, and he a...
Internship a Perfect Fit for Maya Roberts
Viterbo University’s internship program is designed to develop and promote connections in the community while offering educational opportunities for students. Sometimes, as in the case of senior Maya Roberts, an internship also...
Viterbo Feels Like Home for Business Graduate
Health care and wellness management graduate Carly Solatycki remembers her very first visit to Viterbo University.
Business Major Twins are Ready for the Future
Twins Kailey and Keegan Steinlage always planned to go to college together, although they had thought they’d study different subjects.
Keegan was interested in nursing, while Kailey planned to pursue a business major, so i...
Viterbo Alums Take Giving to the Next Level
JayVon and Megan Adams reflect often on how fortunate they are, even in the midst of a pandemic. It’s common for that gratitude to become good fortune for someone else, sometimes in a big way. A very big way.
Josh Clark Has a Full Plate with Culver’s
Josh Clark, who has a stake in 12 Culver's restaurants in four states on top of a related business consulting business and other ventures, has had to be creative in his career so he can balance business and family.
Laurie Finn Hit the Ground Running in Business
Laurie (Otte) Finn ’87 and her husband, Frank, started their own business before she was even out of school. Thirty-five years later, Finnottes Nut & Chocolate Shop is still going strong.
Up Close: A Q&A with J. Todd Ondell
Viterbo faculty member J. Todd Ondell worked in his family’s business (17 Hardee’s restaurants) for almost 20 years. Ondell and his wife, Deb, later owned Grounded Specialty Coffee in downtown La Crosse. Now Todd shares his yea...
Adam Dickinson Grateful for his Viterbo Launchpad
Sport and spirituality attracted Adam Dickinson ’12 to Viterbo University, and he remains grateful he had the opportunity to be a V-Hawk. Viterbo was Dickinson’s springboard to a full and fulfilling life that is still unfolding...
For Mark Skogen, There Was No Pandemic Playbook
The Skogen family has been in the grocery business for almost 75 years, ever since Paul and Jane Skogen borrowed $500 and opened a 3,000-square-foot store attached to their house in Onalaska. In that entire span, nothing even c...
Marketing Student Helps Launch a Start-up, Interns at Trane
On a typical day in her life as a Viterbo University business student, you might find Taylor Wiedemann meeting corporate customers as part of her internship at Trane, or back on campus working on a market research project for a...
Business and Leadership
The faculty members of Viterbo University's Dahl School of Business prepare students to be effective and ethical leaders in organizations and society. Viterbo's business programs provide the perfect ratio of theory and real-world practical application.
Jorge Espat Makes a Big Impact in Belize
There was never any doubt for Jorge L. Espat ’84 when he was growing up in Belize that he would go to college. Even in a family with 10 children (all but one boys), his parents viewed investing in education as far preferable to...
Hannah Rennicke ’14
As an arts administration major at Viterbo University I was given hands-on opportunities that formed the skill set I needed for professional internships. This program offered me the knowledge and experience that allowed me to secure a career in a field that I had always been passionate to work in. The education gained at Viterbo goes far beyond textbook learning and gives you the applicable experience the profession is looking for.”
Evan Dreger ’15
Marketing Coordinator, Milwaukee Bucks
Viterbo faculty helped me get to where I am today. I use many of the strategies I learned in sales and marketing. Go Bucks!”
Cassie Schultz ’18
Marketing, Ingersoll Rand
The Viterbo business administration major offers its students real world experiences. As a student in the program, I had so many faculty members helping me to make connections with people in the community. As a sophomore, I had already been given the opportunity to have a paid internship in my field. That doesn't happen at other universities.”
Katina Mandylaris at Top of Game Down Under
Viterbo basketball star Katina Mandylaris ’10 has built an extremely successful global business, with her success hinging on relationship building and helping others achieve success, a core tenet of the servant leadership lesso...
Nicki Skinner Having a Gold Medal Career at Olympics Center
For Nicki (Robinson) Skinner ’04, a three-sport athlete at Viterbo, working at the U.S. Olympic and Paralympic Training Center since 2005 has been a dream job. Now senior director at the center, her work has taken her to eight ...
