Jun Woo Choi
Jun Woo Choi is an Assistant Professor in the Sport Management and Leadership Program at Viterbo University. His primary expertise lies in sport consumer behavior, sport marketing, and the application of advanced quantitative methods to examine the psychological processes underlying sport consumption. His research focuses on how product and service values, influencer types, and digital communication strategies influence consumer attitudes and behavioral intentions.
He is committed to creating an engaging and supportive learning environment. He values building strong relationships with students and fostering open communication, mentorship, and intellectual growth. Drawing from his background in law and professional sport representation, he integrates practical insight with analytical rigor, encouraging students to think critically and apply theory to real-world sport industry contexts.
He chose Viterbo University because of its welcoming community culture and the opportunity to work closely with students in a collaborative academic setting. Outside of campus, he enjoys spending time with his family and attending sporting events.
Professional & Community Engagement
Jun Woo actively contributes to the advancement of sport management scholarship and professional practice through academic and industry engagement. He has served as a Board of Directors member for the Korean American Association for Sport Management (KAASM), representing doctoral students and supporting international collaboration within the field.
He contributes to scholarly service as a manuscript reviewer for Sport Marketing Quarterly and the International Journal of Sport Communication, supporting rigorous peer-review standards in sport marketing and communication research. He has also served as a conference moderator at the North American Society for Sport Management (NASSM).
Beyond academia, he brings industry leadership experience as a former official agent certified by the Korea Baseball Organization (KBO) and as a representative director of a sport agency firm. His professional background bridges legal expertise and sport industry practice, strengthening his engagement with practitioners and applied sport business contexts.