MLK Day of Service, Learning, and Celebration
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On Monday, January 20, Viterbo University will honor Rev. Dr. Martin Luther King Jr. with a day dedicated to a variety of engagement opportunities that not only uplift the life and legacy of Rev. Dr. Martin Luther King Jr. but provide spaces of learning, service, and advocacy with our underrepresented and marginalized communities in the Coulee Region and beyond.

Below you will find the official schedule of events.

Thank you for your participation and involvement in the Rev. Dr. Martin Luther King Jr.  Day of Service, Learning, and Celebration.

 

Monday, January 20, 2025 Schedule of Events

 

Service

8:30 AM Breakfast, Morning Kickoff, Prayer – FSPA Lobby
  • Join us as we kick off our day with a light breakfast in the FSPA Lobby of the Fine Arts Center
  • Registration/check-in for service projects in the main box office lobby area
  • Socialize to start our day “on"

At 8:30 AM we will have a short program and prayer. 

  • Service projects will be dismissed by site, departing campus by 8:45 a.m. 
9 AM–Noon Service - Various Locations in the Greater La Crosse Area

Sign up to serve with local community organizations and causes. Visit the appropriate link below to read more thorough details about our service and to view details of each available project.    

Priority registration deadline: Saturday, Jan. 18 at 9 a.m. 

If you are interested in serving as a site leader for the project you are interested in, indicate that in your registration notes. We encourage any Viterbo employees or experienced Service Saturdays participants to consider this role. 

11:30 AM–1:00 PM Lunch – Cafeteria

All meal plans will work for individuals on meal plans.  Visitors are welcome to purchase a meal in the cafeteria. 

Menu includes: Creole BBQ chicken, Cajun roasted pork loin, Cajun Tofu, glazed carrots, steamed broccoli florets, smoked paprika roasted potatoes, vegan jambalaya, baked russet potato. 

 

Learning

1:00-3:00 PM Learning Sessions - FSPA Lobby
  • 1 PM: Dr. Ariel Beaujot, "We are Still Here:" A Story of Resistance to the Colonization in the City We Now Call La Crosse
  • 2 PM: Shaundel Washington-Spivey, executive director and co-founder of BLACK Inc.
3:00-5:00 PM Sr. Thea Bowman Reflective Community - Sr. Thea Bowman Center
5:00 PM Beloved Community Dinner and Fellowship - Sr. Thea Bowman Center

Beloved Community Dinner and Fellowship in Honor of Rev. Dr. Martin Luther King Jr. in the Sr. Thea Bowman Center.

 

Celebration

6:00 PM Non-Profit Presentations and Exhibits - FSPA Lobby
7:00 PM Community Celebration Keynote Address: Rev. Lerone A. Martin – Fine Arts Center Main Theatre

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Lerone A. Martin
Centennial Chair, Director, Professor
Martin Luther King Jr. Research and Education Institute at Stanford University   
Monday, Jan. 20, 2025, 7 p.m.
Viterbo University Fine Arts Center Main Theatre

Lerone A. Martin is the centennial chair and director of the Martin Luther King Jr. Research and Education Institute at Stanford University. The mission of the institute is to publish the definitive 14-volume edition of The Papers of Martin Luther King Jr., a comprehensive collection of King’s most significant correspondence, sermons, speeches, published writings, and unpublished manuscripts. Attendees will learn firsthand the importance of the papers in addition to other resources such as access to thousands of documents, photographs, and publications about the modern African-American freedom struggles.  

This lecture is part of the Dr. Martin Luther King Jr. Community Celebration. Read more about Martin here.

Attendees of his presentation in celebration of Rev. Dr. Martin Luther King Jr. will come away with a deeper appreciation of the life of Dr. King and how we can continue his legacy today. 

*Note: Doors open at 6:30 PM.  Free and open to the public. This event also live-streamed via Facebook at www.facebook.com/viterboethics

 

Black-Owned Businesses in La Crosse

Support these Black-Owned Businesses

B.L.A.C.K (Black Leaders Acquiring Collective Knowledge) compiled a list of Black-owned businesses in La Crosse and surrounding communities. You can access the link HERE

Please know you can support these businesses and other organizations financially, but you can also promote their businesses on social media and provide recommendations to show your support.

Learn more about The Wisconsin Black Chamber of Commerce (WBCC). Become a member, attend their conferences and workshops, see businesses promoted throughout the state by WBCC.