April 4, 2023
Contact Dillon McArdle at 608-796-3730 or dtmcardle@viterbo.edu
LATIN GRAMMY NOMINEE GINA CHÁVEZ TO PERFORM AT THE WEBER CENTER FOR THE PERFORMING ARTS APRIL 14
LA CROSSE, Wis. – Internationally acclaimed recording artist and Latin Grammy Award nominee Gina Chávez will perform at 7:30 p.m. Friday, April 14 in the Weber Center for the Performing Arts Lyche Theatre.
Blending the sounds of the Americas with tension and grace, Chavez is a 16-time Austin Music Award winner, including 2019 Female Vocalist of the Year and 2015 Musician of the Year. Chavez’s first Spanish language album, La Que Manda was nominated for a Latin Grammy in Best Pop–Rock in 2020. Her NPR Tiny Desk concert has more than 1.3 million views.
Chavez’s music is deeply personal. Her passionate collection of bilingual songs takes audiences on a journey to discover her Latin roots through music as she shares her story of life in Texas. She tours internationally as a cultural ambassador with the U.S. State Department and runs Niñas Arriba, a college fund she and her wife founded for young women in gang-dominated El Salvador.
Chavez is featured alongside Oprah, Beyonce, Mahalia Jackson, Dolly Parton, and many more in Southern Living's new book celebrating “100 extraordinary women who have left their indelible mark on the South and beyond.”
This performance is sponsored by Explore La Crosse.
Tickets are $39 plus taxes and fees. Use the code gina10 when selecting seats for a $10 per ticket discount. For more information or to order tickets, contact the Viterbo box office at 608-796-3100 or visit www.viterbo.edu/tickets.
Chavez will also participate in two additional events at Viterbo University. Both are free and open to the public, and audience members may use campus parking lots.
Intersectionality: A Memoir with Gina Chávez
Thursday, April 13
Noon–1 p.m.
Fine Arts Center FSPA Lobby
Gina Chávez has many diverse identifiers and loves sharing what it’s like to exist in seemingly separate spaces and find the intersectionality and unifiers within these worlds. During this presentation, Gina will share her journey and how it brought her to her current place as an acclaimed musician.
This program will conclude with a live Q&A session moderated by Marlene De La Cruz-Guzman, Viterbo’s vice president for diversity, equity, and inclusion. Submit questions for Chavez in advance by emailing rafrisby@viterbo.edu. Submitters’ anonymity will be honored.
Arts Management and Entrepreneurship with Gina Chávez
Thursday, April 13
2–3 p.m.
Fine Arts Center FSPA Lobby
Learn directly what it means to run a successful small business from internationally renowned touring artist, Gina Chávez. She has gained hard-won invaluable insights on marketing and the music and arts industry. As she candidly shares, she didn’t realize that when she set out to be a songwriter many years ago that it meant she would become a business owner and entrepreneur in the process.
This program will be moderated by Erin Jerozal, chair of Viterbo’s theatre and music theatre department and faculty member of the Conservatory for the Performing Arts.
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