Jaclyn Cardin is vice president of Integrated Marketing at Organic Valley. Drawn by its mission to save small organic family farms and offer ethically made food to families everywhere, Cardin sets the strategic direction for Organic Valley’s integrated marketing across the consumer journey. In her role she oversees advertising, PR, digital marketing, consumer communications, creative, events, and marketing operations. She believes in the power of teamwork and finds joy in helping others grow and evolve to reach their full potential.

Cardin joined Organic Valley in early 2018 as director of Interactive Marketing. Prior to that, she held the position of senior director of digital at a hair care company, where she led strategic direction for the company’s direct-to-consumer channel. She holds a bachelor’s degree in communication from the University of Wisconsin-La Crosse and is on the Milk Processor Education Program (MilkPEP) and Organic Meat Company (OMC) boards. A dog mom and all-around animal lover, Cardin and her wife founded Wuffy handmade dog treats. A native of Wisconsin, Cardin lives in La Crosse.