A comprehensive study of planning, implementation, organization, and evaluation of marketing activities in the sport, recreation, and entertainment industries. Specific emphasis is placed on activities designed for immediate impact, including the use of social media and other technologies, as well as long term positioning and strategic impact of these industries and activities. Other issues addressed include the impact of technology, global expansion, and cultural changes. Prerequisite: MKTG 351 or concurrent.

Courses on topics of interest to sport management students offered on the basis of need, interest, or timeliness. Prerequisites as determined by instructor. Restricted to students with freshman or sophomore standing. May be repeated for credit. For specific section description, click on the Section Details in VitNet.

Experiential Learning: Internship (12 Credits) Non-classroom experiences in the field of business. Placements are generally off-campus, and may be full-or part-time, and with or without pay. Credit for experiences must be sought prior to occurrence, and learning contracts must be submitted before the end of the first week of the semester. A maximum of 15 credits of 287/487 can be used to meet graduation requirements. See the experiential learning: internship section of this catalog for details. Restricted to students with junior standing or higher. May be repeated for credit. Graded CR/NC.

The course is an orientation to the foundations of Servant Leadership. Students will explore Servant Leadership in the context of leadership theory and will develop skills in communication and storytelling, ethical decision making, fostering community, and contemplation.

This course will introduce learners to the marketing concept, the marketing mix, consumer behavior, and market segmentation. An ethical approach to marketing principles will be embedded.

In this application-based course, students investigate the role of research in the marketing decision making process. Topics include designing, conducting, and evaluating primary and secondary research using quantitative and qualitative methodologies. Prerequisite: 351.

In a project-based environment, students will learn how to leverage social media platforms to connect with target audiences to build brand awareness, create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience - and ultimately to drive profitable customer action. Prerequisite: 351.

This course introduces the principles of professional selling and the roles and responsibilities of the professional salesperson. Using a skills-based approach to selling and relationship building, the course emphasizes effective interpersonal communication skills, including written proposals and oral presentations, throughout the sales process. The skills developed in this course are keys to success for students pursuing any major or career.

This course examines technical and aesthetic issues in contemporary Web design. Students will learn the principles of design as well as usability, writing for Web, and interface design. Students will also learn the basics of Web analytics and search engine optimization as a tool for collection and measurement of Web data to drive marketing decisions and improvement of the customers online experience. This is a hands-on course where students will create functional websites and analyze their effectiveness. Prerequisite: 351.

This course covers tools and techniques in media production and development for marketing professionals. Students will produce media deliverables for print, Web, social media, and television deliverables that explore both the aesthetic and technical aspects of media. Attention will be paid to the rhetorical nature of media, advertising, and visual communication.