Experiential Learning: Internship (12 Credits) Non-classroom experiences in the field of business. Placements are generally off-campus, and may be full-or part-time, and with or without pay. Credit for experiences must be sought prior to occurrence, and learning contracts must be submitted before the end of the first week of the semester. A maximum of 15 credits of 287/487 can be used to meet graduation requirements. See the experiential learning: internship section of this catalog for details. Restricted to students with junior standing or higher. May be repeated for credit. Graded CR/NC.

This course focuses on the application of the principles of finance to the sport and leisure industries. Students will examine various revenue sources for financing sport, including fundraising, sponsorships, public-sector financing, ticket sales, merchandise and concession sales, and licensing. Other topics will include budgeting, facility leasing and construction, business plan development, and the economic impact sport events have on communities. Prerequisite: FINA-331 or concurrent.

This course examines regulations governing the sport industry including sporting association regulations, collective bargaining and codes of industry conduct. In addition, royalties, rights and licensing issues will be covered. Students are introduced to the laws which are applicable to the sport industry, including risk management and liability issues; facility, coaching, and employment contracts; ADA; Title IX; understanding the judicial system and litigation; labor law; duty of care; product liability; spectator issues; antitrust laws; and constitutional legal issues.

This course provides students fundamental knowledge and skills in designing and managing sport and recreational events and facilities. The course examines facility requirements and enhancements for both indoor and outdoor areas, planning for events from routine athletic schedules to special events and tournaments, scheduling of facilities and events, and equipment management, with attention to issues of liability and risk management.

Enterprises of all sizes, as well as business units within enterprises, need to continually improve to be sustainable. This often entails leading and managing strategic projects within the organization. Incorporating process improvement techniques such as Lean and Six Sigma into the project management approach can assist in making projects less costly, timelier, and evidence-based. In this course, students will be introduced to strategic project management and process improvement by developing a Lean project and completing the White Belt Certification in Lean Six Sigma.

This course introduces the principles of professional selling and the roles and responsibilities of the professional salesperson. Using a skills-based approach to selling and relationship building, the course emphasizes effective interpersonal communication skills, including written proposals and oral presentations, throughout the sales process. The skills developed in this course are keys to success for students pursuing any major or career.

This course examines technical and aesthetic issues in contemporary Web design. Students will learn the principles of design as well as usability, writing for Web, and interface design. Students will also learn the basics of Web analytics and search engine optimization as a tool for collection and measurement of Web data to drive marketing decisions and improvement of the customers' online experience. This is a hands-on course where students will create functional websites and analyze their effectiveness. Prerequisite: 351.

This course covers tools and techniques in media production and development for marketing professionals. Students will produce media deliverables for print, Web, social media, and television deliverables that explore both the aesthetic and technical aspects of media. Attention will be paid to the rhetorical nature of media, advertising, and visual communication.

This course further develops the topics introduced in the first professional selling course. Through case studies and role playing, students will explore theory and practice skills necessary for understanding and managing relationships, building credibility and trust, managing personal productivity, and preparing for and executing negotiations. Prerequisite: 356.

This course takes an integrated approach to the function of the promotional mix variables in developing marketing plans and strategies by working with an area business to help with its marketing-related needs. Students will study and apply the theories and practices used to promote products, services, and ideas through various mediums emphasizing consistency in the development, implementation, and evaluation of varying marketing communication tools. Prerequisite: 353.