Tiffany Smith, a 2010 graduate of Viterbo University’s Master of Business Administration program, originally came to the university to inquire about the post-baccalaureate teacher licensure program.

However, to her surprise, she spent the next decade on campus helping students reach their goals, discovering a deeper purpose in her work, and fostering meaningful relationships with those around her. One of those relationships was with Sara Cook, the director and professor of the MBA program at the time. Smith recalled this interaction, stating, "There are moments in life that leave an impact of such strong feelings, and this meeting was one of them. I knew with certainty that I wanted to learn from Sara and join a cohort of other working adult professionals from La Crosse and the surrounding communities."

During her time at Viterbo, Smith was profoundly shaped by the values instilled in her: contemplation, reflection, empathy, authenticity, and grace. These principles still act as a compass for the entrepreneur as she navigates daily decisions and rethinks problems as rich opportunities for solutions.

Viterbo also gave her a deep appreciation for the arts, aesthetics, and the transformative power of beautification. As a result, Tiffany had the confidence to follow her passions wholeheartedly, empowering her to see beyond property development as a hobby to envisioning a career where her love for real estate and historic design could manifest into meaningful contributions to society.

A handful of historic houses (renovated with MBA cohort member and best friend Nicole Van Ert ’10) and two downtown buildings on Pearl Street, currently home to Jules Coffee and Pearl Street Bookstore, have been lovingly restored and will soon announce new additions to their upper floors.

Her most recent project was Hatchery, a boutique hotel, historic cocktail lounge, and event space. Smith and her partner, Marty Walleser, underwent a two-year preservation project to carefully repair and restore the historic building, which was once a fish hatchery.

"This project was an expression of all my passions—a harmonious blend of my love for the city of La Crosse, my dedication to historic preservation, and my profound appreciation for people. Hatchery has been meticulously preserved and artfully curated to create a unique experience and space where people can gather, connect, and find happiness," Smith said.

Despite having no experience in grant writing, Smith secured over $300,000 in grants last year, a feat made possible by the invaluable lessons she learned at Viterbo blending storytelling, data analysis, and bold imagination.

Despite her departure from Viterbo, her positive impact remains evident at the university, said senior marketing major Chloe Swanson, who was introduced to Smith through one of her professors.

“Tiffany’s optimistic outlook on life and devoted attitude inspired me,” Swanson said. “I began working as her intern and instantly started learning. Having a mentor has provided me with guidance and support as I navigate through school, which has greatly enhanced both my academic and personal development. Her career path continues to be a living testament to the university’s mission to prepare students for faithful service and ethical leadership.”